At Caseva, we take your privacy seriously. This privacy policy outlines the personal data we collect, how we use it, and the measures we take to ensure your data is handled securely and in compliance with applicable laws, including the General Data Protection Regulation (GDPR).
What Information We Collect
We collect a variety of personal data to provide and improve our services. This may include:
- Contact Details: Name, email address, telephone number, and postal address.
- Usage Data: Information about how you interact with our website, such as IP addresses, browser type, operating system, and pages visited.
- Transaction Data: Details about purchases you make, including payment information (handled securely by third-party processors).
- Consent Data: Information on your preferences for receiving marketing communications and how you interact with our consent management tools.
How We Collect Information
We collect information directly from you when you:
- Contact us for inquiries or support
- Place orders for our products or services
- Subscribe to our newsletters or marketing communications
- Interact with our website, including through the use of cookies and similar technologies
We may also collect information from third-party sources, including publicly available databases, marketing partners, and social media platforms.
How We Use Your Information
We use the data we collect for several purposes, including:
- Service Delivery: To process orders, manage accounts, and provide customer support.
- Improving Our Services: To analyse how our website and services are used, enabling us to enhance functionality and user experience.
- Marketing Communications: To send you updates and promotional materials, but only if you have given us your explicit consent. You can withdraw your consent at any time.
- Compliance and Legal Obligations: To comply with legal obligations, respond to legal processes, or protect our rights.
- Review Invitations: Following a purchase, we may send you a one-time invitation by email to review the products you bought. We do this on the basis of our legitimate interest in gathering genuine customer feedback and helping other customers make informed decisions. These invitations relate only to orders you have actually placed, and you can opt out of receiving them at any time by contacting us.
Automated Tools and Data Processing
To improve efficiency and accuracy, we use automated tools for data processing, integration, and analysis. This includes:
- Google Analytics 4 (GA4): We use GA4 to understand how users interact with our website. This involves collecting and analysing usage data to optimise our services. We implement GA4 in compliance with GDPR, including using consent management tools and data anonymisation where applicable.
- Third-Party Service Providers: We partner with trusted providers who help us process payments, manage data, and deliver marketing communications. These providers are required to handle your data in accordance with strict confidentiality agreements and are not permitted to use it for any other purposes.
Consent Management
We respect your privacy choices. Our Consent Management Platform (CMP) ensures that we only collect and process your data when you have given explicit consent. You can manage your consent preferences at any time, including opting out of marketing communications or withdrawing consent for data processing.
Data Retention
We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law. For instance:
- Transaction and Account Data: Retained as long as you have an active account with us or as needed to comply with legal obligations.
- Marketing Data: Retained until you withdraw your consent or opt out of receiving marketing communications.
- Usage Data: Retained according to the data retention settings in GA4, which we configure to comply with GDPR.
Sharing Your Information
We share your personal data with third parties only in the following circumstances:
- Service Providers: As necessary to provide our services (e.g., payment processors, cloud storage providers).
- Legal Requirements: When required by law, to respond to legal processes, or to protect the safety and rights of Caseva and others.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity under similar privacy protections.
We use a customer-reviews service provider to help us manage and display product reviews. Review data you submit is processed in accordance with this policy and the provider’s confidentiality obligations.
Your Rights
You have several rights regarding your personal data, including:
- Access: You can request a copy of the data we hold about you.
- Correction: You can ask us to correct any inaccurate or incomplete data.
- Deletion: You can request the deletion of your data under certain circumstances.
- Objection and Restriction: You can object to or request the restriction of certain processing activities.
- Data Portability: You can request that your data be transferred to another service provider in a structured, commonly used format.
- Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.
To exercise any of these rights, please contact us at [email protected]
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to provide essential services and improve your experience. These cookies may be set by us or third-party providers. You can manage your cookie preferences through our CMP or your browser settings.
Internet Communication
Please be aware that emails and other online communications are not fully secure. While we strive to protect your data, Caseva cannot be held responsible for unauthorised access during transmission. We also employ third-party services to securely manage data flows and automation between our business operations platforms, adhering to industry-standard security measures.
Analytics and Data Retention Policy
For detailed information on how we configure Google Analytics 4, manage user consent, and handle data retention, please download our Analytics and Data Retention Policy.
Contact Us
If you have any questions about Caseva’s privacy policy or how we handle your data, please contact us at [email protected]